Little known facts of youth segment's behaviour
- 81% of university students, from freshers to postgrads use Facebook on a daily basis, making this platform a necessity to be
on for many brands to get those eyeballs rolling towards them! Especially with Facebook becoming a pioneer when it comes to video
and live content, you’ll get more engagement if you play with this feature with such a large customer base.
- University emails are an effective way to get your product offering or service adopted by students as 76% of students in the 18
to 25 years age demographic check their academic emails on a daily basis. 96% in total check it every other day! Talking about power…
These emails tend to receive a 30% open rate and up to 10% click through rate!
- Although snapchat and Instagram tends to be the more popular channel to chase these hip youngsters these days, 47% of students
preferred to receive offers and promos via email. Don’t underestimate the powers of old-fashioned email...yet!
- But always remember, whilst promotion is Queen, content is King...As such your channels used are only as effective if your
message is actually interesting and engaging - otherwise no amount of snapchatting, Instagramming, youtubing etc. can help you.