University students can be bombarded with brands. 81% of university students use Social Media on a daily basis. Students are significantly more likely than the average adult to enjoy going out to trendy places, wear designer clothes and buy the latest gadgets.
We went out and asked students what they thought caught their eye.
Pictures – 83% of the students we asked said that an advert with a good picture caught their eye a lot quicker than an advert with little or no pictures.
Be Personal – 91% of the students said that an advert which they could personally relate to was more likely to stick into their head.
Be Green – Being green is the new big trend now. Students are 51% more likely to pay more for environmentally friendly products than the average adult.
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