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Offering a student promotion of 12 weeks subscription for £12 plus a free gift, we help The Economist acquire customers to their digital and print publication.

Media used

Departmental emails.


30,000 students.

Target courses for emails

Business, Economics, Finance, Journalism and Politics.


8 weeks.


Open rate (percentage of students opening the email): 26%

Click Through Rate (percentage of students clicking on link in email): 14%

Economist Case Study

Marketing to students? Let’s help you reach these elusive 18 to 25 years old!

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