Economist

Campaign background

Offering a student promotion of 12 weeks subscription for £12 plus a free gift, we help The Economist acquire customers to their digital and print publication.

Media used

Departmental emails.

Reach

30,000 students.

Target courses for emails

Business, Economics, Finance, Journalism and Politics.

Duration

8 weeks.

Results

Open rate (percentage of students opening the email): 26%

Click Through Rate (percentage of students clicking on link in email): 14%

Economist Case Study

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