CIPFA

Campaign background

CIPFA were keen to increase awareness of their brand and qualifications amongst Accountancy & Finance students, which is why they utilised an integrated campaign of mouse mats, A1 posters and departmental emails to effectively market to students.

Media used

Integrated campaign of mouse mats, A1 posters and departmental emails.

Reach

368,520 student visitors per month in 5 of our partner libraries plus 4,596 students via emails.

Target courses for emails

Accountancy and Finance.

Duration

8 weeks.

Results

Open rate (percentage of students opening the email): 46%

Click Through Rate (percentage of students clicking on link in email): 6.5%

CIPFA Case Study

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