Royal College of Physicians

Campaign background

The Royal College of Physicians approached us to help them promote their careers day event and acquire student memberships. They made discounted tickets available plus offered a free 6 month trial membership.

Media used

Departmental emails.

Reach

7,300 students.

Target courses for emails

Medicine.

Duration

8 weeks.

Results

Open rate (percentage of students opening the email): 11%

Click Through Rate (percentage of students clicking on link in email): 3.6%

RCP Case Study

Marketing to students? Let’s help you reach these elusive 18 to 25 years old!

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